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Because plant-based eating (such as vegan and vegetarian diets) benefits people, animals and the planet.

In 1988, after a decade that saw record sales of animal fur, a representative from the Humane Society of the United States met in Europe with other advocates to plan an end to an industry built on cruelty. Only a year before, the first ladies of the U.S. and what was then the USSR had famously...

Because animals need their fur coats more than we do.

To keep wild animals where they belong—in the wild—and out of zoos and circuses.

To encourage peaceful coexistence with wild animals.

To reduce⁠—and eventually end⁠—harmful animal experiments.