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In 1988, after a decade that saw record sales of animal fur, a representative from the Humane Society of the United States met in Europe with other advocates to plan an end to an industry built on cruelty. Only a year before, the first ladies of the U.S. and what was then the USSR had famously...

To stop the barbaric practices of dogfighting and cockfighting.

To make sure there’s a family for every pet—and help keep pets in the loving homes they have.

To help reduce needless cruelty to animals.

By honoring the love people have for their pets.

To reduce⁠—and eventually end⁠—harmful animal experiments.