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In 1988, after a decade that saw record sales of animal fur, a representative from the Humane Society of the United States met in Europe with other advocates to plan an end to an industry built on cruelty. Only a year before, the first ladies of the U.S. and what was then the USSR had famously...

Because animals need their fur coats more than we do.

To make sure there’s a family for every pet—and help keep pets in the loving homes they have.

To help reduce needless cruelty to animals.

To keep wild animals where they belong—in the wild—and out of zoos and circuses.

To keep animals safe in their natural habitat.