To stand against the most egregious abuses of wildlife.

Because plant-based eating (such as vegan and vegetarian diets) benefits people, animals and the planet.

Because animals need their fur coats more than we do.

To save wildlife from being killed just for bragging rights.

Because beauty should be kind.

To keep wild animals where they belong—in the wild—and out of zoos and circuses.

By reducing the suffering of animals raised for meat, eggs and dairy.

To encourage peaceful coexistence with wild animals.

To help suffering birds.

To make the ocean safer for those who call it home.

To reduce⁠—and eventually end⁠—harmful animal experiments.