To stand against the most egregious abuses of wildlife.

Because animals need their fur coats more than we do.

To save wildlife from being killed just for bragging rights.

Because beauty should be kind.

To keep wild animals where they belong—in the wild—and out of zoos and circuses.

To encourage peaceful coexistence with wild animals.

To make the ocean safer for those who call it home.

To keep animals safe in their natural habitat.

To reduce⁠—and eventually end⁠—harmful animal experiments.